mxbpresentation | clearcycle

STOP BEING

PROBLEM

BECOME PART OF THE SOLUTION

Since all of us can be part of the solution, all you need to do is have a tool that works.

We have created a system that solves the problem of waste segregation
and shows how our daily choices affect the environment,
in which we live.

AS SIMPLE AS

The described process abbreviation and the principle of operation aimed at obtaining homogeneous waste are protected by patent pending law.

The presented process is the intellectual property of the authors and is protected by law.

All logos presented in the presentation below are the intellectual property of the authors and are protected as industrial designs and trademarks.

The system is being developed in cooperation with the Clear Cycle Foundation and the Silesian University of Technology. Its purpose is to mark all products that fall into the hands of the consumer in such a way that the consumer, regardless of knowledge and experience, correctly segregates waste. At the same time, so that he can consciously choose those products, the creation of which took place at a lower cost for the environment. The system aims to create a closed loop of raw materials in the economy.

The Clear Cycle methodology in the Consumer part uses numbers and letters of the alphabet ( supports all languages of the world ) to indicate the type of waste and the corresponding Baskets, in order to increase the correct segregation to nearly 100% .

We take the responsibility off the consumer for the correct recognition of the type of material to be segregated.

and

We identify products that are eco friendly based on scientific method and measurable values.

The above information and marking system is part of the Circular Economy Project. The Clear Cycle project integrates all entities involved in the trading of products and their reprocessing in terms of economic valuation and the impact of individual stages of production and recycling on the environment.

Learn the basics of the Clear Cycle System

We take off thinking
from Consumers

Sign on the product = sign on the basket

Simple, legible and universal lettering
Ease of application - one- color sign
1. applicable to all printing techniques, embossing (plain or transparent materials), hand drawing
2. legibility from a height of 1 mm (suitable for very small products)
3. can be adapted for use by the blind (Braille)
4. capable of determining liquids
Applied by the manufacturer based on the guidelines from the ClearCycle system
Everyone can create their own bucket, bag, waste box - all they need to do is draw a mark on what they hold in it.
Can be written in any transliteration and used worldwide, understandable without knowing the local language.
No need to teach consumers about materials science (a hypermarket has approximately 35,000 products)

What do we want to do together with you?

Enhance the existing segregation system at Max Burgers by integrating the Clear Cycle solution.
Standardize segregation markings across the entire Max Burgers network in all countries.
Obtain research data for further system development.

Ecological support for Marketing and PR

Sample theses for Max Burgers communications after implementing the Clear Cycle project

Max Burgers is the first chain to solve the waste segregation problem with a simple solution without significant investments.

Customers of other networks will soon expect a similar simple mechanism everywhere. Max Burgers can share its experience because ecology and a clean planet are priorities for the Max Burgers chain and its customers.

Max Burgers utilizes the best and intelligent external solutions in areas beyond the main business scope, allowing it to focus on what matters most - the taste and quality of its burgers.

Max Burgers enables customers to have a better taste experience without putting them in a dilemma at any consumption stage. It supports practical and ecological solutions. It's simply more modern.

Max Burgers wants to show that with a small change, every consumer can become part of a more ecological consumption process.

The proposed solution for

Max Burgers is a fragment of the ClearCycle system

The system we propose efficiently uses financial resources and reduces the environmental costs associated with its operation, creating a closed circulation of raw materials in the economy.

The developed labeling system eliminates the need to teach consumers about thousands of types of waste, their variants, whether it is wet or dry, and to teach them which container they should throw the used product into for further processing.

We use Consumers to do the work that has to be done manually by someone in a garbage sorting plant.

If we want to survive on this planet, it's time for us to understand that there is no such thing as garbage - there are only raw materials for further processing. It will happen if we give this "garbage" a value expressed in specific money, because only this is understood by Man.

We - consumers realize that we are deceived by the current system of convenient and disposable products - this is at our expense and at the expense of the surrounding environment. Waste and rubbish come back to us on the plate in the form of food contaminated with microplastics that we feed our children. Thus, our fundamental right to live in a clean and safe environment is being violated.